Post by VonkelVision

The Netherlands is often viewed as a highly price-driven wine market. And in many respects, that is true. Consumers remain value-conscious, retailers operate in a competitive environment, and promotions continue to influence purchasing behaviour. Yet one finding from the ProWein Business Report 2025 stands out. Dutch trade professionals expect premium and super-premium wines to be among the segments gaining market share. This suggests a more nuanced market than producers sometimes assume. Price continues to matter. But so does distinction. For South African producers, the question is not whether consumers are willing to spend more. The question is what they are willing to spend more on. #SouthAfricanWine #DutchWineMarket #WineBusiness #WineExport #VonkelVision