Post by Volvo Cars

In a world of noise, a strong brand is your greatest differentiator.   Our Chief Commercial Officer, Erik Severinson, recently sat down with Fortune to discuss the future of mobility and the importance of staying true to our identity as we lead the transition to electrification.   As Erik puts it: "Have a strong brand in a world of noise, it’s like having the only red T-shirt in a stadium full of white ones."   At Volvo Cars, we aren’t just building electric vehicles; we are defining a new era of Swedish design, industry-leading safety, and purposeful technology. Whether it's the big bet on the upcoming EX60 or our commitment to a fully electric future, our focus remains on standing out by staying consistent to what we believe in.   Read the full interview to learn more about how we’re selling the vision of EVs to the skeptics and why we believe electric is no longer a compromise via the link in the comments.