Post by Volleyball World

Volleyball World Chief Product Officer, Marcelo Hargreaves da Costa, recently sat down with Rodrigo Capelo on the Sport Insider program. Together, they discussed: 🏐 How FIVB created Volleyball World as a commercial entity with CVC Capital Partners to professionalize governance beyond election cycles. 🏐 The commercial revenue mix, split roughly into thirds across hosting fees, media rights, and a combination of sponsorships, ticketing, and merchandising 🏐 Women's volleyball frequently matching, or outperforming, the men's game in audience size and player salaries across multiple markets. And more! Want to learn more about the business behind volleyball? Take a look for yourself! 👇 https://lnkd.in/dkzuw4rX #VolleyballWorld #Volleyball #FIVB #CVCCapital #VNL2026 #VolleyballNationsLeague #SportsBusiness #SportsCommerce #WomensSports