Post by Vocus

Big news for our consumer brand, Dodo!   Our Dodo bird has been named in the top 10 most memorable brand mascots in Australia this week, alongside icons like Ronald McDonald, the Compare the Market meerkats, and Louie the Fly. Drawn from a nationwide recall study by Cubery, the ranking reflects which brand characters have stayed front of mind for Australians over time. For Vocus, this highlights the important role the Dodo🦤bird plays as the face of our consumer brand - it helps Dodo stand out, stay memorable, and connect with our customers. This is a great result for Dodo, and a credit to our amazing teams who continue to bring this brand to life every day!