Post by VML

Creativity is at its most powerful when it reflects the world and forges connections that unite people from every corner. 🌍 As jury president for Brand Experience & Activation at Cannes Lions International Festival of Creativity, VML’s Deputy Global Chief Creative Officer, Rafael Pitanguy, is looking beyond the numbers to celebrate the human stories and bold ideas that redefine how brands—and the work behind them—connect with people. Find out what he told SHOOT Magazine / SHOOTonline he’s bringing to the jury room: https://bit.ly/3QQeXIr