Post by VML

Name: How do you bring Coca-Cola’s iconic red into rival blue stadiums? With bold, brilliant innovation.
Uploaded: 2026-04-15T16:45:17.141Z
Channel: VML
Description: How do you bring Coca-Cola’s iconic red into rival blue stadiums? With bold, brilliant innovation. You Must Love Coke is a culturally grounded campaign that uses striking optical illusions to celebra

1,096,234 followers

How do you bring Coca-Cola’s iconic red into rival blue stadiums? With bold, brilliant innovation. You Must Love Coke is a culturally grounded campaign that uses striking optical illusions to celebrate the passion and loyalty of football fans. A huge shoutout to our WPP Open X team, led by VML and Grey, with support from Ogilvy, WPP Media, The Circle Films, VANDALO, and BUMBLEBEAT • Creative Audio Hive, for making this vision with The Coca-Cola Company a reality. #CocaCola #YouMustLoveCoke #WPPOpenX

Video Content