Post by VML

Name: Not all heroes wear capes. Some scream ‘Cocaaaa-Colaaaa.’ And that’s a Gold Cannes Lions Internati
Uploaded: 2026-06-24T21:00:36.242Z
Channel: VML
Description: Not all heroes wear capes. Some scream ‘Cocaaaa-Colaaaa.’ And that’s a Gold Cannes Lions International Festival of Creativity Social & Influencer Lion for “Chicken Screams for Coke!” This playful

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Not all heroes wear capes. Some scream ‘Cocaaaa-Colaaaa.’ And that’s a Gold Cannes Lions International Festival of Creativity Social & Influencer Lion for “Chicken Screams for Coke!” This playful activation from WPP Open X, led by VML, supported by Ogilvy PR and WPP Media, turned a rubber chicken’s iconic scream into Japan’s newest food ritual—pairing chicken with Coca-Cola in the most unforgettable way. A huge thank you to the teams who squeezed every ounce of creativity out of this iconic idea! https://bit.ly/4oMIi36 #CannesLions2026 #VMLCannes #VML

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