Post by VML

Sandra Bold’s creative journey began at age two—with a lipstick masterpiece on her living room wall. Now, as Chief Creative Officer of International Clients, she’s leading teams across the world to turn bold ideas into culturally fluent campaigns. Trained as an architect, Sandra pivoted to copywriting and never looked back. Now, as a member of the Cannes Lions International Festival of Creativity jury, Sandra is celebrating ideas that turn the unexpected into the unforgettable. Because the best ideas don’t come from coloring inside the lines—they come from breaking the mold entirely. Get to know Sandra: https://bit.ly/4vpc2FM #CannesLions2026 #VML #VMLCannes