Post by VML

Name: First, we helped people see the signs. Now, Cannes Lions has too. Magnif-Eye, our work with 1001 O
Uploaded: 2026-06-11T09:00:51.939Z
Channel: VML
Description: First, we helped people see the signs. Now, Cannes Lions has too. Magnif-Eye, our work with 1001 Optometry, has earned two Innovation shortlists at Cannes Lions – recognised in Brand-led Innovation

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First, we helped people see the signs. Now, Cannes Lions has too. Magnif-Eye, our work with 1001 Optometry, has earned two Innovation shortlists at Cannes Lions – recognised in Brand-led Innovation and Technology. A simple idea with serious purpose: use creativity and technology to help more people pay attention to their eye health. Because sometimes the most powerful innovation is the one that makes the invisible impossible to ignore. Congratulations to 1001 Optometry and the VML team behind the work. Check out the full case study: https://bit.ly/4xnG0es #CannesLions #Innovation #CreativeTechnology #HealthInnovation #VML #1001Optometry #MagnifEye #WeAreVML #VMLANZ #VMLSydney

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