Post by Vlad White

💫 “Where Stars Are Born”: How We Built iSpring’s Global L&D Community on LinkedIn to 11,000+ Professionals in Under a Year I’m excited to open a new chapter with this piece — the launch article for my newsletter, //Marketing Codebreaker >>. In this article, I break down how, together with brilliant iSpring team, partners, ambassadors, & mentors, inc. my respected colleagues Maria Starling , Tatiana Galkina , Mariia Talford, James Gilchrist, Anna Poli, Alex Sovereign, Daria Frolberg, Kseniia Khotley, & many others, we grew a global L&D community on LinkedIn from around 1,000 to 11,000+ professionals across 30+ countries in just 11 months — and turned it into a real engine for brand awareness, trust-building, audience warm-up, and lead generation, across the U.S., Canada, and Europe. One of the biggest lessons from this case: in complex B2B, community is no longer a side initiative. When built strategically, it can become one of the strongest growth, trust, and commercial assets a company has. Would love to hear your take on community-led growth in B2B #MarketingCodebreaker #VladWhite #iSpring #B2BMarketing #CommunityMarketing #LinkedInMarketing #SocialSelling #BrandAwareness #LeadGeneration #PR #Learning #EdTech #SaaS