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We keep seeing the same pattern with companies expanding into Asia-Pacific. The market data says go. The growth rates are compelling. So they move. And then regulatory complexity, hiring challenges and compliance requirements slow everything down. The gap between market opportunity and operational reality is where expansion plans stall. That's the problem the Vistra Friction Index was designed to solve. Watch the video where Jay Cheung, our Head of Regional Marketing, APAC, introduces the concept behind the Vistra Friction Index: Where to Grow, Where to Execute (APAC Edition 2026). With insights across 12 APAC markets, the report goes beyond surface-level growth indicators to show where opportunity meets friction. Your expansion strategy deserves more than gut feel. Download the whitepaper now: https://lnkd.in/g_fUaEJ4 What's been the biggest operational surprise your organisation has faced when expanding into a new market? Hailiang Zhang | Scott Wang | Reyna Hu | Aggie Jiang | Pamela鍾絳虹 CHUNG | Edmond Chiu | Dujuan Lin | Joyce Lau | Vicky Zhuang | Ee Vonne Ong | Edith Chan | Susan Peng | Christine Wang | Jay Cheung | Shel Li | Cheryl S. | Melissa Pang | Rachel Xiong | Tiffany Lim | Melanie Leydin FCA FGIA | Valdy Harnandy | Jessica Le | Thomas Jean Lekhal | Celine See | Cheryl S. | Mathew Watkins | Zariff Joarder | Melanie Leydin FCA FGIA | Andres Llano Mejia | Natalie DiMambro #VistraFrictionIndex #GlobalExpansion #APAC #MarketEntry #BusinessGrowth #OpportunityFrictionQuadrant #ProgressWithoutFriction

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