Post by Visa Consulting & Analytics (VCA)

The payments and financial services ecosystem is at a strategic inflection   point as genAI redefines how consumers discover financial products and services online.    Enter Answer Engine Optimization (AEO), the practice of optimizing a brand's content to help AI-powered answer engines cite its products and services, which is emerging as a prominent strategic pillar for many businesses.     In their latest strategic deep dive, Visa advisors explore how financial institutions can use #AEO to strengthen visibility in the next era of consumer discovery: https://lnkd.in/ethidJGW   💡:  (Asia) Desirae Wilson, M.S. Jon Bromstein, Alicia Ngomo, Tobias Mosch, Gia Jiwon Yim, Karim Akbil, Timur Suleymanov     #VisaConsultingAnalytics #AnswerEngineOptimization #PaymentsTrends