Post by Virtua

Salomon appoints Bertrand Gachon as General Manager, EMEA Salomon has confirmed the appointment of bertrand gachon as General Manager for the EMEA region. Bertrand joined the company a year ago as Strategic Account Director and Sportstyle Lead, where he played a key role in strengthening partnerships, accelerating growth, and shaping a more collaborative, consumer-focused commercial approach. With more than 25 years of leadership experience in the sporting goods industry, Bertrand brings both vision and operational expertise to guide Salomon through its next phase of expansion. He will focus on elevating omnichannel go-to-market strategies and driving operational excellence to unlock new ways of connecting with consumers across the region. ------------------------------- Follow Virtua for more industry updates.