Post by Vincenzo Luca Di Pierro

For Louis Vuitton SS27, Pharrell Williams built an 8-metre wave carrying real Eau de Paris municipal water on a university campus — not as scenography, but as the primary creative statement of the collection. The most consequential decision Williams made this season was not a cut or a silhouette but a hydraulic one. In a luxury sector navigating a sustained crisis of relevance, the show that generates the most cultural reach is no longer the one with the strongest collection — it is the one with the most irresistible image. The SS27 wave is that image. Read the full editorial at https://lnkd.in/gZcUsPM9