Post by Vincent Quak

Turns out the best mechanics aren’t on job boards. They’re on Reddit, fixing car problems for total strangers. So we turned Reddit, the world’s biggest online garage, into BMW’s secret recruitment ground. We posted undercover, dropping real, difficult car issues into the mix. Solve the secret assessment, and you’re suddenly on BMW’s radar for a real job. Zero media spend. Just a puzzle, a platform, and a totally new way to find talent. Proud to have worked on this with a passionate team from BMW Nederland, BMW Motorrad Nederland and Monks: Radha Pleijsant - Rather Pleasant, Rikard Köhler, Suzanne Kölker - Van den Biggelaar, Doutzen Wijbenga, Bianca Boogaard, van den, Robert van der Lans, Niels de Wit, Zilah Vukkink, Zilver Proper, Marcella Beekman, Wouter Kampman, Dennis Lubbers, Rein Fedde van der Laan, Stef Blok, Jeroen Hannink, MCC Van Den Brand https://lnkd.in/g2KyzGmg