Post by Carlos Gonzalez de Villaumbrosia

How TelevisaUnivision evolved from traditional media to a streaming powerhouse with ViX reaching 50M+ users. Michael Cerdá, Former Chief Product & Technology Officer at TelevisaUnivision, has been instrumental in transforming the world's leading Spanish-language media company into a modern streaming platform competing with Netflix and Disney+. With a background launching Disney+ and Apple's first Credit Card at Goldman Sachs, Michael now leads product, design, and engineering at ViX, serving 125 million Spanish speakers across the US and Latin America. During our discussion on #TheProductPodcast, we explored Michael's key learnings and how they apply to any product leader navigating similar challenges: ✔️ Scaling a streaming service to 50M+ monthly active users in just 9 months ✔️ Leveraging AI for metadata enrichment and content recommendations ✔️ Personalizing content experiences across 19 different countries ✔️ Balancing traditional TV viewing habits with modern streaming features ✔️ Using cultural insights and personas to target diverse Spanish-speaking audiences ✔️ Solving the 'cold start' problem in content recommendations ✔️ Steering toward profitability while maintaining rapid user growth ✔️ Drawing inspiration from diverse interests like music, yoga, and cooking to enhance product leadership Check out my executive summary with key takeaways, or watch the full interview here 👇