Post by Vidmob

Our Founder & Executive Chairman, Alex Collmer, joined Kevin Lee on the eMarketing Association podcast to unpack adtech's evolution and why creative data is becoming the defining competitive advantage. For marketers who haven't yet invested in creative data, Alex offers a simple analogy: the best time to build these capabilities was years ago. The second-best time is today. A few highlights from the conversation include: 🎙️ The emerging divide between creative data "haves" and "have-nots" in an AI-powered landscape 🎙️ How creative intelligence reshapes the full workflow from planning, to production, media decisioning, and measurement  🎙️ Balancing short-term performance with long-term brand equity Give the conversation a listen below. 🎧 https://lnkd.in/eNvvvtkz