Post by Victor Sotero

Sr. Creative Copywriter at GUT | Grand Prix Winner | Young Lions ’25 | M&M 30 Under 30

I've always believed in aiming high. Even if you miss, you'll still end up further than if you had aimed low. But man... honestly, I never dared to aim this high haha. Could Have Been a Heineken was Brazil's most awarded work, winning 1 Grand Prix, 5 Gold Lions, 2 Silver Lions and 1 Bronze Lion at Cannes Lions 2026. Maybe it's because I wasn't dreaming alone. Bruno Bertelli, Cristiana Boccassini, Mihnea Gheorghiu, Laura Esteves, Marina Pires, Sven Huberts Gastón Soto Denegri, Jack Smedley, Gregory Kickow, Rafael Alves, Yan Prado, Leandro Vilas, Andrea Afeltra, Silvia Otón, Valentino Borghesi, Andrea Ferlauto, Caio Lima, Samoel Junqueira, Arthur Mourão, Juliana Dantas, Marie Alonso, Marília Duran, Priscilla Leite, Sol G., James Moore, Gonzalo Gutiérrez Gauna, Shirine Aoun, Ilaria Castiglioni, Marina Roge, Caio Rodrigues, Felipe Penna, Nabil Nasser, Cecilia Bottai Mondino, Eduardo Picarelli, Igor De Castro Oliveira, Williane Vieira, Fernanda Saboya, Beatrice Jordão and many more.

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