Post by Victorian Convention and Event Trust

At VCET, we’re proud to create spaces and experiences that foster meaningful connections and drive real-world outcomes ✨ Yesterday, our Chief Executive, Natalie O'Brien AM, joined industry leaders at the Leadership Luncheon presented by Committee for Melbourne to share how VCET continues to champion business events that bring people, ideas and opportunities together. Drawing on more than three decades of experience, Natalie spoke to the important role business events play in shaping conversations that matter, from global exhibitions to intimate gatherings designed to deepen engagement. Thank you to Committee for Melbourne and Victorian Chamber of Commerce and Industry for the opportunity to contribute to this important conversation on the future of Victoria’s visitor economy!