Post by Victor Antonio

Let’s be honest for a second. Return On Integrity (ROI): The Sales Long Game. Let's be honest... We’ve all chased the quick close. The shiny new sales tactic. The discount that gets the deal signed this quarter. But after years in sales, training sales teams, working with contractors, and building my own business, I’ve learned something that keeps proving itself true: The salespeople who win big over the long haul aren’t the ones who push hardest. They’re the ones who sell with real integrity. Mark Hunter, known as The Sales Hunter, just put this idea front and center in his new book Integrity First Selling: How to Create Better Sales with Better Customers. It’s a timely wake-up call, especially in today’s often noisy and trust-depleted world, where buyers are more skeptical than ever. Continued in article...