Post by Vicki O'Neill

"The role of marketing is quite simple: to drive qualified leads to the business. (Leads) The role of sales, is to take those leads and convert those into paying customers. (Conversion) The role of customer service is to give customers the type of experience that never gets them to a point of leaving you." (Retention) These these critical factors are what grows the business. Zev Asch is my guest this week on Connect the Dots. He dives deeper on these three statements and shares how successful businesses realistically grow revenue when these teams work together. He also shares the 5 questions he asks every business leader before the first meeting. And the questions work in business, relationships and life. Listen on your favorite podcast platform or click the link to listen! http://bit.ly/ZevAsch #marketing #customerservice #customerexperience #smallbusinessowners