Post by Vetropack Group

For PMKK, glass packaging has always played an important role in the Iriska story. Over the decades, it has helped to communicate quality, authenticity and trust – values that matter particularly for products associated with tradition and childhood memories. In collaboration with Vetropack, PMKK has developed a jar that respects the product's familiar identity while embracing a more contemporary approach to design and sustainability. After all, consumers today expect more than just great taste. They also look for transparency, responsible production, and packaging that reflects the product's values. 👉 Swipe through to discover why glass remains such an important part of the story.