Post by Verve

Retail media is one of the fastest-growing segments in advertising - and for good reason: the vast majority of purchase decisions and over 95 percent of CPG sales are still made in-store. Yet bridging the gap between mobile engagement and measurable offline conversion has remained a major challenge for advertisers. Verve now has successfully concluded the validation phase for its dedicated Retail Media activities, establishing Germany’s largest independent cross-retailer in-store media network in less than ten months: 📍85%+ household reach 📍60 million weekly gross contacts 📍8,000 grocery & drugstore locations + 9,000 pharmacies + 830 German cinemas 📍Partners including stores of EDEKA, REWE, Müller Drogerie, and Kaufland 📍Demonstrating among others, an average 9% incremental uplift in total store sales for participating consumer goods brands. "Combining our leading mobile-first advertising infrastructure with retail media and creating a true closed-loop solution for CPG and retail advertisers marks an important step in our mission to build a real open internet alternative to the walled gardens by enabling advertisers and retailers to achieve measurable outcomes across independent media and retail environments,” Remco Westermann added. Link to the full announcement down in the comments #RetailMedia #AdTech #MobileAdvertising #CommerceMedia #CPG https://hubs.la/Q04hSlT00