Post by Verve

🔥 Hot off the press: The 2025 edition of our In-app User Privacy Report is here! We asked 4,000 mobile users across the US and UK about how they feel about advertising, data, privacy, and more. Sneak peek of what's inside: ∙ 75% would rather see an ad than pay for content (up from 67%) ∙ 65% are more worried about their data being used to train AI (up from 45%) ∙ Significant demographic differences across age and gender 🆕 In addition to providing in-depth year-over-year data, this year's survey expanded to reflect users' multichannel ad experiences. We found out how willingness to share data varies across devices and contexts, spanning in-app, web, mobile web, and CTV. The report also features commentary from industry experts at ID5.io, GeoEdge, Singular, and Verve. 📲 Download exclusively available at Business of Apps: https://lnkd.in/gkd3eix3