Post by Vertis Media

Vertis Media has been selected as one of ten UK case studies in "What Works for AI Upskilling in the UK", a national study published by Skills England and The British Academy, led by Dr Nisreen Ameen at Royal Holloway, University of London. The report examines how organisations build AI capability in practice. Vertis Media features as the small creative business in the evidence base, alongside Airbus, KPMG, Roche and the NHS. Our chapter documents what we've practised since 2023: AI capability is built through structured, ongoing education embedded in everyday work, not enterprise budgets. AI did not replace roles at Vertis. It changed them, and opened markets we could not previously serve. For small businesses wondering where to start with AI, this report was written for you. Link in the comments. With thanks to Dr Nisreen Ameen, Skills England, The British Academy and Royal Holloway, University of London.