Post by Verlinvest

Following the Global Pets Forum in Istanbul, Gilles Vanhouwe, Director at Verlinvest, shared his key takeaways on the structural shifts shaping the pet industry. Across Europe and the US, markets remain in a growth “tunnel,” with softer volumes and normalized pricing. Value creation is increasingly driven by mix improvement, operational excellence, brand strength, and partnerships rather than pure volume growth. At Verlinvest, our pet care portfolio — including retail platforms Heads Up For Tails and Tom&Co — gives us a front-row view on these dynamics. Cats continue to stand out due to lower ownership friction and ongoing premiumization, while online channels are becoming central to health, wellbeing, and advice. Shout out to Jean RICHARD DE LATOUR for his insightful presentation! 👉 See the carousel for a deeper dive into the insights. GlobalPETS (& PETS International magazine)