Post by Verhaert | Masters in Innovation

Numerous digital products struggle because monetization friction arises before users have experienced enough value. That’s one of the biggest tensions when building MVPs and digital platforms: you need adoption to validate the product, but you also need a business model early enough to sustain growth. The challenge is rarely whether to monetize. It’s deciding: - what should remain frictionless, - what users truly perceive as premium, - and when introducing a paywall strengthens the experience instead of interrupting it. A poorly positioned paywall can quietly reduce engagement long before teams notice the impact. Learn how to design MVPs that validate both value and willingness to pay. 🔗 https://lnkd.in/e57frYMC #ProductManagement #MVP #UserExperience #InnovationStrategy