Post by Verhaert | Masters in Innovation

Most MedTech startups don’t fail because of weak technology. They fail because they fall in love with the solution too early. In accelerator programs, we repeatedly see the same pattern: teams spend months refining the product… before fully validating the problem, the stakeholders, or the adoption reality behind it. And in healthcare, that complexity multiplies fast. The doctor using the solution is not always the buyer. The buyer is not always the decision-maker. And the decision-maker is not always the one experiencing the pain point. That’s where many promising innovations hit resistance. Real market fit in MedTech requires more than technical excellence: • understanding clinical workflows, • aligning with operational realities, • navigating regulation, • and validating value across the entire ecosystem. Innovation becomes scalable only when technology, users and adoption realities evolve together. Shreya explored this challenge in her blog: https://lnkd.in/eHaQTEP2 #MedTech #HealthcareInnovation #StartupInnovation