Post by Velocity Logic

Most fuel and c-store loyalty programs hit a wall at enrollment. Staff sign-ups plateau. App downloads stall. QR codes at the pump get ignored. Without enrollment scale, the rest of the program underperforms — targeting, basket lift, retention all run on a base that's too small. Real-time, payment triggered, on-site enrollment flips the model. Five steps, all inside the pump flow: → Swipe a payment card → Pump offers 25¢/gal to join → Tap YES, enter phone → OTP code arrives by SMS → Reward fires and rolls back at the pump No app. No clerk. No QR scan. No paper sign-up. What the deployed network looks like: → 3–5 new verified members per site per day → 18M+ annual members at a 10,000-site network → 50K+ new members enrolled per day across that footprint Enrollment isn't a marketing problem. It's a moment-of-purchase problem. Solve it at the pump. Source: VLG On-Site Enrollment Case Study #OnSiteEnrollment #FuelLoyalty #ConvenienceStore #LoyaltyMarketing #VelocityLogic

Video Content