Post by Vattenfall

We introduce our new tagline, “There’s a way”, as part of the next phase in our longterm brand development. The tagline demonstrates an attitude we share with our audience and links it to our journey towards fossil freedom. "We want to convey the feeling that when challenges seem complex or difficult, they are not impossible to overcome. We consider it of essence for people to feel confident that there’s a way to move, make and live fossil free. We are now shifting focus on ambition alone to include attitude and action. “There’s a way” reflects Vattenfall’s determination that progress is possible even when challenges are complex – and that solutions are found through collaboration, innovation and persistence. When acting for the climate feels lonely or pointless as consumers believe that others don’t care, we want to be the voice that says: There is a solution to be found. There’s a way,” says Monica Holmvik Persdotter, Vice President Group Brand at Vattenfall. Learn more about "There's a way" and our work for fossil freedom at https://lnkd.in/dUADKrPA #Vattenfall #theresaway #fossilfreedom