Post by Valvoline Global Operations

As part of Valvoline Global’s Aspiring Mechanics Program (AMP), students from The Hub for Innovative Learning & Leadership (The HILL) in Lexington, Kentucky were given a unique opportunity to experience a once-in-a-generation global campaign: the FIFA World Cup 2026™. During the production of mechanic-focused social content for the tournament, students received behind-the-scenes access to the creative process, offering a firsthand look at how a global brand develops content for one of the world’s largest sporting events. It’s one example of how our partnership with The HILL extends beyond tools, products, and training to create meaningful real-world learning opportunities for the next generation of mechanics.   Want to learn more about the Aspiring Mechanics Program and Valvoline Global’s five-year, $1 million investment in future mechanics? Check out the link in the comments!