Post by Valtech

The hardest CX problem isn't knowing what your customers want. It's building systems that can act on it fast enough to matter. Megan Carrigan, SVP Strategy & Innovation at Valtech, call this the “intent gap”: the distance between what a customer expects in the moment and what your infrastructure can actually read and respond to. Most enterprises are living entirely inside that gap. The Grow layer of the Intelligent Enterprise addresses this by rethinking the customer experience itself. Composable architecture meets generative AI so journeys assemble in real time around live intent, not last week's signals.

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