Post by Valtech

Name: Real-time relevance starts where traditional personalization usually stops. As Megan Carrigan, SVP
Uploaded: 2026-07-13T13:33:10.224Z
Channel: Valtech
Description: Real-time relevance starts where traditional personalization usually stops. As Megan Carrigan, SVP Strategy & Innovation at Valtech, explains, knowing a customer’s name or segment is not the same as

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Real-time relevance starts where traditional personalization usually stops. As Megan Carrigan, SVP Strategy & Innovation at Valtech, explains, knowing a customer’s name or segment is not the same as understanding what they need in the moment between intent and decision. By combining generative AI for customer experience with composable architecture, brands can interpret live signals and respond with the next best experience, whether that means education, guidance, recommendation or conversion. Because relevance is not just about driving the next sale. It's about building the trust that makes growth last.

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