Post by Valtech

In SEO, rank was the unit of value. One number, and everyone knew who owned it. But brand visibility in AI-generated answers doesn't sit in one team. It's the product of technical SEO, content, expert authority, PR and analytics working as a connected system — which most enterprise marketing orgs aren't set up to do yet. Getting there means knowing where to start: which signals to own, which teams to connect, and how to measure visibility in a world without a ranking page. We've mapped out the seven moves that give enterprise GEO programs a real foundation, from auditing your current LLM visibility to establishing the right KPIs. Swipe through 👇 and for the full thinking behind it, read Iva Asche's blog post ➡️ https://lnkd.in/eWy6pp7A