Post by Vail Resorts

"The focus has to be on the experience people are having rather than necessarily access. The pass stability is critical, and I’m glad we had it, but I think as we look forward, it has to be different.” - CEO Rob Katz   We loved today's story from Outside's SKI Magazine, "The Man Who Changed Skiing Says It's Time for the Sport’s Next Reinvention," and its focus on how the next chapter of skiing and riding is all about the guest experience! As Rob shares in the piece, the opportunity ahead is to simplify the journey to the mountain, reduce friction across the experience, and make it easier for more people to form a lasting connection with the sport.   Because the goal isn’t just getting more people on skis and boards, it’s helping more people see themselves as skiers and riders.   🗞️Read it here: https://lnkd.in/gkbShgth