Post by Upsell.com (ex ReConvert)

1: Ad costs keep rising 2: But your AOV can rise faster Stop chasing traffic. Smart brands tweak free shipping to make every basket bigger. The rule of thumb: set your threshold 15 to 30 percent above yesterday’s AOV. Why? Shoppers hate paying for delivery more than they hate spending an extra ten bucks. Give them a progress bar and watch psychology do the heavy lifting. Example: Current AOV is 60 dollars. Move free shipping to 75. Most buyers toss in a $15-$20 item rather than eat the fee. Net result: 25 percent lift in revenue, zero added ad spend, higher margin on every order. Practical to-do list 1: Pull last week’s AOV report 2: Choose a threshold 25 percent higher 3: Announce it site-wide, then track the cart data for 48 hours Takeaway: Shipping isn’t a cost, it’s the easiest growth lever in ecommerce. Where’s your threshold sitting right now?