Post by International Union for the Protection of New Varieties of Plants (UPOV)

What does plant variety protection have to do with the world's biggest sporting events?   More than most people think.   In connection with this year's #WorldIPDay on #Sports, we're launching a new series of conversations with specialists at the forefront of turfgrass innovation, exploring how plant variety protection quietly powers the sports we love.   We start with someone who knows the subject from the ground up: Crystal Fricker: an award-winning plant breeder, President of Pure Seed, and the woman behind some of the most high-performance grass varieties in the world.   Read the first conversation in this series here: https://lnkd.in/eaR7Z2ka #UPOV #Agriculture #Innovation #IntellectualProperty #NewPlantVarieties