Post by International Union for the Protection of New Varieties of Plants (UPOV)

The FIFA World Cup starts today with 48 teams, 104 matches, and 16 stadiums. Every single pitch is natural grass, and every blade of it is the result of years of plant breeding. On #WorldIPDay, UPOV spoke with two turfgrass experts at the forefront of that innovation. Their varieties have graced some of the world's most iconic sporting venues, protected by plant variety protection: the IP system that turns breeding investment into sporting excellence. Read the conversations here: https://lnkd.in/eRtE5ZUQ #UPOV #FIFAWorldCup #WorldCup2026 #FIFAWorldCup2026 #Sports #Football