Post by UPM

34 days till the PPWR gets real. On August 12, 2026, the EU's Packaging and Packaging Waste Regulation (PPWR) applies across every member state. No national exceptions. No stock exhaustion periods for non-compliant packaging placed on the market after that date. For converters and brand owners, compliance is no longer a future project. In Packaging Europe, we talk about how renewable, bio-based alternatives to fossil-based packaging are already available. Alternatives like: ✅ Labels that use materials and adhesives built for recycling ✅ Bio-based PET that’s fully compatible with existing manufacturing and recycling processes ✅ Fibre-based food packaging that maintains barrier performance without sacrificing recyclability Companies that make the right material choices now will meet PPWR requirements on their own terms. Those that delay will face pressure from regulators and market demands simultaneously. Read more here: https://go.upm.com/4go8X46 #UPM #SustainablePackaging #PPWR