Post by UPM

Today, Pulp & Beyond 2026 kicked off with 50+ speakers and some big conversations about the future.   UPM’s Raisa Vermasvuori shared how our Leuna biorefinery is transforming technological innovation into real business opportunities, while Dominik Müller showed audiences how we’re bringing next-generation renewable materials to the textile industry. At the same time, we put the final touches on our stand at 4C11, right next to the Speaker’s Corner stage.   Come by if you’re at the exhibition on Wednesday or Thursday. You can meet our experts and touch and feel some of our material solutions to learn how we’re turning the bioeconomy’s potential into reality.