Post by UpendNow Inc.

AI and filmmaking are in creative tension. 👉What role should AI play in films—if any? 👉 For filmmakers raised on hands-on, bottom-up creative workflows, is it even kosher to embrace AI? Film schools are starting to integrate AI into their curricula—but not without friction. Entirely new AI-first film schools are emerging—redefining what filmmaking even means. (Links in comments) 📌 At UpendNow, where we build production tools centered around filmmakers and creatives, we keep coming back to one question: How should the next generation of filmmakers think about AI? Here’s what we’re learning: – Get your hands dirty. You can’t shape what you don’t understand. – Start small. Have an idea? Prototype with AI. Build a mini version of your vision – Experiment relentlessly. A lot won’t work—and that’s the point. – Unlearn to relearn. AI is a new workflow. Stay with it. – Be intentional. Use only what serves your story. – Stand your ground. AI doesn’t originate—it recombines. You are still the source of meaning. How filmmakers choose to engage with AI will determine the future of AI in filmmaking (Video caption: BTS from Archita Mandal’s award-winning short film, Ominous. The film is a human effort with UpendNow Inc.'s AI in the loop.  Original vocal: Lyra Subramaniym,  Original Score: Farhan Mohammad. Want a peek into the white paper? DM us.) Archita Mandal Arati Misro MFA, MBA, PMP Shankar Sahai #AI #Filmmaking #CreativeAI #Storytelling #FilmIndustry #AIInFilm #CreativeTech #FutureOfCreativity #NextGenCreators #filmschools #HumanintheLoop #AIintheLoop

Video Content