Post by UpendNow Inc.

Three episodes into UpendNow Inc. CEO Archita Mandal's The 90-Second Take, one thing is clear: tools aren’t the issue. 📍 Episode 4 is about the THINKING behind them. AASIF AKBAR is a Creative Director with 20+ years at agencies like MullenLowe. Archita asked Aasif one question: ❓ What’s the thing everyone gets wrong? His answer: 💡 AI doesn’t make average thinking good. It scales it. Teams think they’re accelerating. What they’re actually doing is amplifying weak thinking—faster. Aasif calls it the Hollow Content Trap. And here’s the shift: 👉 “AI doesn’t replace creative thinking — it magnifies it.” The mistake isn’t using AI. It’s using it to avoid thinking. The teams pulling ahead right now? → Not producing 10x more → Producing 10x sharper |They’re not prompting faster. They’re thinking better before they prompt. —---- 🎬 The 90-Second Take One tactical question. One counterintuitive insight. 90 seconds. No fluff. —- 🎬 The 90 Second Take is powered by UpendNow Inc. How? Sign up for SOLT, UpendNow’s AI production OS, and find out! #The90SecondTake #UpendNow #CreativeLeadership #AIFilmmaking #CreativeStrategy #GenerativeAI #Storytelling #AgenticAI #FutureOfWork #Advertising #Creativity Snigdha Sen Shankar Sahai Arati Misro MFA, MBA, PMP Sunil Sadarangani

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