Post by UpendNow Inc.

Every creative team is chasing the same illusion right now: “This new AI tool will fix our workflow.” Then they buy it. Install it. Watch it fail. And blame AI. In Episode 3 of The 90-Second Take, Founder & CEO Archita Mandal sits down with creative technologist Danny Ratcliff to break this down. (Archita's Episode 3 post in comments) 💡 His insight: Teams are treating workflow automation like a product purchase—when it’s actually a design problem. The teams pulling ahead are designing agentic systems—where AI makes decisions, triggers actions, and hands off autonomously. And yet, “Even the best agentic workflows get you 90% there. The last 10%—taste, quality control, creative judgment—still needs a human.” That’s the layer most teams accidentally design out. 🎯 The ones winning understand both traditional production AND AI fluency. 👉 As Danny puts it: “The fix isn’t a better tool. It’s a better architect.” 🎬 The 90-Second Take One tactical question. One counterintuitive insight. 90 seconds. New episodes every week. 🚀 These interviews are powered by UpendNow Inc. How? Sign up for SOLT, UpendNow’s AI production OS, and find out! Archita Mandal Snigdha Sen Shankar Sahai Arati Misro MFA, MBA, PMP Sunil Sadarangani Danny Ratcliff ##The90SecondTake #UpendNow #AIFilmmaking #CreativeWorkflow #GenerativeAI #FutureOfWork #AgenticAI #Filmmaking #AIinProduction

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