Post by UpendNow Inc.

Hollywood’s AI turning point might have just happened. After Netflix revealed its acquisition of InterPositive, the AI company founded by Ben Affleck, one detail stands out. 📌 It was built by a filmmaker. As UpendNow Inc. CEO Archita Mandal, a filmmaker and a technologist, wrote in a recent post (Link in comments): 💡 “What makes this [InterPositive] different from every other AI-in-Hollywood story is who built it. Not a tech bro. Not a VC-backed generalist. A filmmaker. Someone who has stood on set, spoken to cinematographers, and knows what a missed shot actually costs.”  At UpendNow, we believe creative AI works best when it’s built by people who understand the craft — the realities of production and the invisible grind of post-production. The future of filmmaking lies in hybrid workflows with human creativity at its core. Shankar Sahai Snigdha Sen Arati Misro MFA, MBA, PMP #AIinMedia #FilmTech #AIForCreators #FutureOfStorytelling #CreativeTechnology #Filmmaking #ForCreatorsByCreators #GenerativeAI #InterPositive IMAGE: UpendNow Founder and CEO Archita Mandal and Chief Experience Officer Shankar Sahai at and EnActe Arts Inc. event in Palo Alto, CA