Post by UP Women In Law

UPWIL Member's Voice | Article 13 - 2025 Influencer Culture vs. Consumer Protection: Are We Being Misled? From “holy grail” products to questionable paid partnerships, influencer marketing has reshaped the way brands reach consumers. But at what cost to fair and responsible marketing? In this article, I unpack the effects of new-age digital marketing on consumer rights, the gaps in regulation, and the risks of systemic exploitation both for consumers and influencers themselves. How do we balance creativity, trust, and compliance with the Consumer Protection Act in a fast-moving digital age? #ConsumerProtection #DigitalMarketing #InfluencerMarketing #ResponsibleMarketing #ConsumerRights #ContentCreation #MarketingEthics #FairMarketing