Post by University of Amsterdam - Amsterdam Business School

🎊 𝗔𝗻𝗱𝗿𝗲𝗮 𝗪𝗲𝗶𝗵𝗿𝗮𝘂𝗰𝗵 𝗻𝗼𝗺𝗶𝗻𝗮𝘁𝗲𝗱 𝗳𝗼𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗦𝗰𝗶𝗲𝗻𝘁𝗶𝘀𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 Associate Professor Andrea Weihrauch (Marketing section) has been nominated by the Data & Insights Network (DIN) for the 2026 Insights Scientist of the Year award. The award recognises professionals making a difference in their field, with this year's theme being AI: The New Engine of Marketing and Market Research.   Weihrauch presented her research at the DIN Symposium 2026, focusing on how human-like AI design, including voices, names, and interaction styles, can both reflect and reproduce social stereotypes. Her work explores whether more diverse and counter-stereotypical AI design could challenge existing biases rather than reinforce them. The winner will be announced at the network's annual gala at the end of June. ➡️ Read more here: https://edu.nl/xtauj