Post by Universally Speaking

Game Quality and Production Forums once again proved to be a fantastic space for open, meaningful conversations about where games quality is heading. Of course, the panels and presentations were valuable, but as always, the real magic of the event came from the people: the chance to sit down with peers across #QA, #localisation, #LQA, production, and player experience, and exchange honest views on what is changing in our industry. One theme came through very clearly: technology is no longer something we are discussing as a future possibility. It is already part of the conversation, and very much part of the present. Across many discussions, there was a strong focus on how AI, automation, and smarter workflows can support localisation and testing teams in practical ways. The question is no longer whether technology has a role to play, but how we can use it reliably, responsibly, and in a way that creates real value. What stood out most was the need for practical solutions. Developers and Publishers are not looking for abstract ideas or futuristic promises. They want tools and processes that genuinely help: reducing repetitive tasks, improving visibility, speeding up workflows, and giving people more time to focus on the work where human judgement, experience, and creativity really matter. The most interesting conversations were not about replacing people. They were about helping people do their best work. In increasingly complex production pipelines, teams need better ways to manage scale, speed, and quality without losing sight of the player experience.   The broader takeaway from the event is that the quality conversation is becoming more mature and more ambitious. Studios still value the fundamentals: dependable delivery, experienced teams, clear communication, and trust. But they are also looking for partners who can bring ideas, challenge processes, suggest improvements, and show how technology can make delivery better. For 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹𝗹𝘆 𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴, this feels very aligned with the direction we are already taking. Our focus remains on combining human expertise with practical innovation, using automation and AI-assisted workflows where they can genuinely improve quality, speed, visibility, and consistency. Game Quality Forum was a great reminder that the future of games quality will not be shaped by technology alone. It will be shaped by the teams that know how to use it intelligently, responsibly, and always with the player experience at the heart of everything. - Fulvio Tagliento, 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹𝗹𝘆 𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴