Post by United Nations

Unchecked adoption of artificial intelligence in advertising risks accelerating a global crisis in information integrity, with major consequences for societies, media and brands. The advertising industry sits at the centre of the digital information ecosystem, holding a critical lever to shape how AI develops, says a new UN issue brief. Strengthening Information Integrity: Advertising, Artificial Intelligence and the Global Information Crisis details how AI is intensifying risks – including mis- and disinformation, declining trust and media fragmentation – at the same time as advertisers face mounting commercial pressure to adopt the technology at speed. The brief calls on policymakers and advertisers to act now to align governance and practice with the UN Global Principles for Information Integrity, and strengthen transparency and accountability across the digital advertising ecosystem.