Post by Unisport A/S

🙌 Meet Zoai: the world’s first AI Nike football boot expert. 👟 Football boots are more advanced than ever. More models, more technology, more choice. But for players, choosing the right pair can still feel too complex and too impersonal. 🤝 At Unisport A/S, we have spent years helping players close that gap through content, community, and trusted human voices like Jakob Michaelsen and our content team. Zoai is the next step in that mission. 🧠 Built by Unisport and developed with sports marketing agency On Your Marks, Zoai is an AI-powered Nike boot expert created to help players understand, compare, and choose Nike boots through conversational, personalised guidance. 📲 She is live now at zoai.unisportstore.com and across social channels at @bootsbyzoai. 💡 For us, this is one of the most ambitious innovation projects we have built. But the most important part is not the technology alone. It is the people behind it. 👥 Zoai builds on the football knowledge, product expertise, and creativity our human creators have developed over many years. AI does not replace that. It extends it. JayMike and our creators remain at the heart of how we connect with the football community. Zoai adds a new layer: making trusted Nike boot guidance more accessible, more immediate, and more personal whenever players need it. 💚 A new way to experience Unisport. 💚 A new layer for our community. 💚 A new way to #MakeFootballDreamsComeTrue. 🫶 Because the strongest innovation does not start with technology. It starts with understanding people. 🖥️ Meet Zoai: zoai.unisportstore.com