Post by Unisport A/S

📣 A new chapter is about to kick off at Unisport A/S   Joris Van Rooy will take charge as Unisport’s new global CEO, leading us into the next phase of our international growth.   Together with Joris, we want to build on the strong foundations already in place and further strengthen our position as the world’s leading football company. Even the strongest Teams know when it is time to bring in a fresh perspective - to sharpen the tactics, rethink parts of the game plan, and enter the next season even stronger. Joris joins us to lead that next phase.   Joris joins the squad with more than 25 years of international leadership experience across sport, retail, and consumer businesses. Having led teams across Europe and Greater China, driven digital transformation and built consumer-first omnichannel organisations, he brings exactly the experience we need for the next phase of our international game plan.   - Unisport has built something truly unique by combining retail, digital innovation, and one of the world’s most engaged football communities. That creates an exceptional platform for future growth. I’m excited to join the team, build on the strong foundation already in place, and continue strengthening our position by delivering the best possible experience for football players and fans around the world - says Joris Van Rooy.   We would like to thank Michael Burk for his outstanding leadership and contribution over the past eight years. Under his guidance, Unisport evolved from a regional football retailer into one of the world's leading football retail and digital platforms, creating a strong foundation for continued international expansion.   We are excited to welcome Joris in mid-August and wish him every success in leading Unisport into its next chapter! ⚽